Artist Focus: Bubu Ogisi

This week, we’re spotlighting Bubu Ogisi, a Nigerian fiber artist, multidisciplinary designer, and the Creative Director of the contemporary art and fashion brand IAMISIGO.

Known for her bold and experimental approach, Bubu’s work moves between art, fashion, and performance. Her practice challenges Western ideas of what African identity looks like, while exploring themes of decolonization, spirituality, memory, and the materials that connect us to our environment.

Through her immersive installations and performances, Bubu invites viewers to reflect on how the body interacts with space and time. She often works with hand-woven textiles, natural fibers, found materials, and traditional techniques — creating pieces that are as tactile as they are conceptual. Her process is deeply rooted in research and draws on African spiritual systems, ecological knowledge, and ritual practices.

A central focus in her work is the idea of decolonizing the mind and reclaiming indigenous knowledge. By using natural and locally sourced materials, she highlights the intelligence and symbolism within traditional craft practices, making work that is both sustainable and spiritually charged.

Educated in Computer Science and Fashion Business at ESMOD Paris, Bubu brings together technical skill and conceptual thinking. She sees fiber art as a language that bridges technology, craft, and spirituality — one that tells stories about continuity, transformation, and connection. Her work has been shown in galleries, museums, and biennials across Africa and internationally, earning her recognition for her striking and thought-provoking installations and wearable sculptures.

Through IAMISIGO, her Lagos-, Nairobi-, and Accra-based brand, Bubu continues to experiment with how fashion and art intersect. The brand is celebrated for its hand-crafted collections that combine traditional African techniques with contemporary design. For Bubu, IAMISIGO is more than just fashion — it’s an extension of her artistic practice, centered on storytelling, experimentation, and African philosophies.

Ultimately, Bubu’s work celebrates the meeting point between the physical and the digital — the handmade and the futuristic. Her long-term vision is to build a global language for African fiber art, one that is rooted in sustainability, spirituality, and ancestral knowledge.